With over 365,000 views on Facebook, this campaign for Hi-Tec’s combat boots brand Magnum was a huge success. People got on board with the 1 Arm Push Up Challenge and helped raise money for The South African Depression and Anxiety Group.
Creative Director: Donna Mathews // 27nine
Directors: Nick Lear and Freddie Reed // Manenberg Films
DoP: Freddie Reed // Manenberg Films
Editor: Nick Lear // Manenberg Films
Graphics: Jake Waldron // Studio Bolland
Voiceover: Simon Van Wyk // Studio Bolland